Privacy Policy for Pride Rehab & Performance

Effective Date: 08/22/2026

At Pride Rehab & Performance, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, or interact with our online services.

Information collected in connection with physical therapy and healthcare services may also be protected by applicable healthcare privacy laws and is addressed in our Notice of Privacy Practices.

1. Information We Collect

We may collect personal information when you:

  • Submit a contact or inquiry form

  • Request or schedule an appointment

  • Create or use a patient account or scheduling portal

  • Request information about physical therapy, personal training, or other services

  • Communicate with us by email, phone, text, or other methods

  • Make a payment or purchase services

Information collected may include:

  • Name

  • Email address

  • Phone number

  • Date of birth

  • Appointment and scheduling information

  • Contact and communication preferences

  • Payment and transaction information

  • Insurance information when applicable

  • Information you voluntarily provide when contacting or interacting with us

When you create a patient case or provide information related to physical therapy services, additional health, treatment, insurance, identification, or other information may be collected through our patient management systems. Such information may be subject to additional privacy protections.

2. How We Use Your Information

We may use information we collect to:

  • Schedule, manage, and confirm appointments

  • Provide physical therapy, personal training, and related services

  • Communicate with you regarding appointments, services, or your account

  • Verify insurance benefits and facilitate insurance billing when applicable

  • Process payments

  • Respond to inquiries and requests

  • Maintain appropriate business and healthcare records

  • Improve our website, services, and client experience

  • Send reminders and other service-related communications

  • Send marketing or promotional communications where permitted and subject to applicable consent and opt-out requirements

  • Comply with applicable legal, regulatory, and professional obligations

We do not sell your personal information to third parties.

3. Healthcare Information

Information collected in connection with physical therapy services may constitute protected health information under applicable law.

Our use and disclosure of protected health information is governed by applicable healthcare privacy requirements and our Notice of Privacy Practices, which provides additional information regarding your rights and our responsibilities concerning your health information.

If there is a conflict between this general Privacy Policy and our Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices governs our handling of that information.

4. How Information May Be Shared

We may share information when reasonably necessary to operate our practice and provide services, including with service providers that assist with functions such as:

  • Scheduling and practice management

  • Payment processing

  • Insurance eligibility, claims, and billing

  • Website hosting and administration

  • Communications

  • Analytics and other business operations

Where required for protected health information, we use service providers subject to appropriate healthcare privacy and security requirements.

We may also disclose information when required by law or when otherwise permitted or required in connection with providing healthcare services.

We do not sell personal information to third parties for their independent marketing purposes.

5. Data Protection

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or loss.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

6. Cookies & Website Analytics

Our website may use cookies and similar technologies to support website functionality, understand website usage, and improve the visitor experience.

Depending on the services enabled on our website, third-party analytics or website service providers may also use cookies or similar technologies.

You may be able to limit cookies through your browser settings or other privacy controls made available on the website.

7. Third-Party Websites & Services

Our website may link to third-party services used for functions such as scheduling, patient management, payments, or other services.

When you leave our website or interact directly with a third-party service, that provider may maintain its own terms and privacy practices.

Use of third-party services in connection with healthcare information is also subject to applicable healthcare privacy requirements where appropriate.

8. Your Rights & Choices

Depending on the type of information involved and applicable law, you may have rights regarding access to, correction of, or other requests concerning your personal information.

You may also opt out of marketing communications using the instructions provided in those communications or by contacting us.

Rights specifically related to protected health information are described in our Notice of Privacy Practices.

For privacy-related requests, contact us at curtisdpt@priderehabperformance.com.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain appropriate business records, comply with legal and regulatory requirements, resolve disputes, and fulfill other legitimate business purposes.

Healthcare records may be retained for periods required by applicable laws, regulations, payer requirements, and professional obligations.

10. Children’s Privacy

Our website is not intended to collect personal information directly from children without appropriate involvement or authorization from a parent or legal guardian where required.

Pride Rehab & Performance may provide healthcare or training services to minors when appropriate consent or authorization has been obtained.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements, or privacy practices.

Updates will be posted on this page with a revised effective date.

12. Contact Us

If you have questions about this Privacy Policy or how your data is used, please contact:

Pride Rehab & Performance
1530 S. Kingshighway Blvd.
St. Louis, MO 63110
curtisdpt@priderehabperformance.com